You could write the best company launch press release sample in the world, but if no one sees it, it won’t matter. Distribution is everything. Once you’ve completed writing your press release for new business, your next step is identifying where to publish press releases for maximum impact and visibility.

There are generally three tiers of distribution:

1. Press Release Distribution Services

This is the traditional route and still one of the most effective. Services like PR Newswire, Business Wire, GlobeNewswire, and EIN Presswire syndicate your press release across thousands of news sites, business journals, and sometimes even financial media.

These platforms are used by journalists as trusted sources for credible, newsworthy content. When you publish your business press release here, you gain visibility in places that social media simply can’t reach. More importantly, it helps your press release rank well in Google News and organic search.

For a new company, this level of exposure immediately builds credibility. If someone searches your business name and finds your new company press release featured on Yahoo Finance or MarketWatch, they’re much more likely to take your business seriously.

2. Owned Media Channels

Don’t overlook the power of your own platforms. Every New Company Launch Press Release you write should be published on your website, ideally in a dedicated Press or News section. This ensures your release continues to drive traffic and inform stakeholders long after the launch day.

You can also leverage email marketing to send the press release for new business opening directly to customers, investors, and partners. Include a short intro in your newsletter with a link to the full release on your site. This gives your audience context and a reason to engage further.

Social media is another essential channel. While a press release is formal, that doesn’t mean it can’t be shared casually. Post snippets of your corporate press release on LinkedIn, Twitter/X, and Instagram with visuals and calls to action.

3. Targeted Media Outreach

Beyond distribution services and owned media, direct outreach to journalists, bloggers, and industry influencers can lead to high-value earned media. Send personalized emails that include your business press release along with a pitch explaining why your launch matters to their readers.

This method takes more time but pays off in the form of actual articles, interviews, and mentions. Many tech journalists, for example, welcome a startup press release that offers a new angle on trends like AI, remote work, sustainability, or fintech.

The key is understanding what makes your story relevant to their beat. If your new business press release example ties into a wider trend or industry shift, you’re far more likely to gain attention.

Mistakes to Avoid When Launching With a Press Release

As powerful as a business press release can be, it’s easy to fall into some common traps that reduce credibility instead of building it. Let’s explore a few of them:

Overhyping or Exaggerating Claims

There’s a fine line between confident messaging and hyperbole. Don’t claim your product is “the first of its kind” unless you can back that up. Journalists are trained to spot fluff and are quick to dismiss exaggerated claims.

If your Press Release For Business reads more like an ad than a news item, you lose the trust of your audience. Stick to facts, let quotes show passion, and let the value of your company speak for itself.

Failing to Include Clear Contact Information

Always include a media contact—someone who can respond quickly to inquiries. This seems basic, but many business press releases forget to add a name, email address, and phone number at the end. That single omission can be the reason a journalist moves on to the next story.

Writing in Passive Voice or Vague Language

Your new company launch press release should read with energy and clarity. Avoid phrases like “It was decided…” or “The company believes it may…” These come across as weak or uncertain. Instead, say, “XYZ Corp is launching,” or “Our mission is to…”

Use active voice throughout to make your release more engaging and authoritative.

Ignoring the Target Audience

A press release isn’t just for journalists—it’s for your customers, investors, potential hires, and more. Tailor your tone and content so that it resonates with real people. Avoid corporate buzzwords and keep your sentences clean and impactful.

If you’re writing a press release for new business opening, think about what your local community wants to know. Are you bringing jobs? Are you offering a unique experience? Will your business change the way people do something?

That perspective makes all the difference.

Turning Your Company Launch Into a PR Campaign

While one strong New Company Press Release can do wonders, it shouldn’t exist in isolation. Think of your press release as part of a broader communications strategy—a launch campaign that integrates media, social, and content marketing.

Start with your launch day, and then map out additional touchpoints for the days and weeks that follow. Here’s how to build momentum:

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  Day 1: Publish your company launch press release sample across distribution networks and your website. Share on social media.

  
  


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  Day 2–5: Follow up with media pitches. Offer interviews with your founders or exclusive content to selected outlets.

  
  


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  Week 2: Publish a behind-the-scenes blog post or founder Q&A. Use the content from your startup press release to build long-form stories.

  
  


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  Week 3: Host a launch webinar or community event. Use your original press release for business as context during your live presentations.

  
  


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  Week 4: Release customer testimonials or early case studies. Tie the messaging back to your original press release for new business.

  
  

This approach turns your launch from a moment into a movement.

Examples of Company Launch Press Releases That Built Credibility

Let’s take a look at real-world examples that show how powerful a new business press release example can be.

1: Bumble’s Corporate Press Release

When Bumble officially launched, their corporate press release focused not just on the app, but on the brand’s mission to empower women. The release featured strong executive quotes, outlined the company’s values, and positioned it as a socially conscious alternative to competitors. That message helped the company build credibility and attract media attention far beyond the tech space.

2: Stripe’s Early Startup Press Release

Stripe’s first startup press release was simple but powerful. It clearly explained the problem—outdated online payment systems—and how Stripe solved it with developer-friendly APIs. It included endorsements from early adopters and tech leaders, giving immediate weight to the product. That early credibility made Stripe a media darling even before its first funding round.

3: Local New Business Press Release Opening Example

A boutique coffee roaster in Austin, Texas, used a Press Release For New Business Opening to promote their sustainable practices and commitment to community. The release was picked up by local outlets, which gave the brand instant local credibility. It also helped them attract partnerships with eco-friendly suppliers and gain traction in an otherwise saturated market.

These examples show that whether you’re a local shop or a global platform, the right press release for business can become your launchpad to credibility.

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